AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Virtual Fitness Apps in Europe
An analysis of Europe's leading virtual fitness applications in the fourth quarter of 2020 reveals their performance trends, with insights provided by Sensor Tower.
As the year 2020 drew to a close, the virtual fitness industry witnessed varying trends across the top applications in Europe. Sensor Tower's data provides a snapshot of how these apps fared in terms of downloads, revenue, and user engagement.
Strava: Run, Bike, Hike showed a significant increase in downloads, jumping from 120K in early October to a peak of 252K at the year's end. Revenue for Strava also saw an upward trend in the fourth quarter, with a notable rise from $313K in the last week of October to nearly $500K by the end of December. The app's weekly active users (WAUs) peaked at 4.2M in the final week of December after a steady increase throughout the quarter.
Moving on to Freeletics: Workouts & Fitness, the app experienced a surge in downloads, particularly in November with 88K, and an even more impressive leap to 131K by the end of December. Revenue followed a somewhat volatile but generally positive trajectory, culminating in $416K in the last week of 2020. WAUs for Freeletics also grew, reaching 892K in the final week of December.
Courtney Black Fitness had a more modest presence in the market, with downloads fluctuating but ending on a high note of 8K in the last week of December. Revenue saw peaks and valleys, with the highest at $244K in early November and closing the quarter at around $194K.
Fitbit: Health & Fitness demonstrated a remarkable spike in downloads in the third week of December, reaching 425K, a significant increase from the 70K recorded in the preceding weeks. The revenue for Fitbit showed steady growth, ending the quarter with $277K. The app's WAUs saw a gradual increase, ending at 3M in the last week of December.
Finally, Zwift: Ride and Run also saw an upward trend in downloads, finishing the year with 18K in the last week of December. The app's revenue exhibited consistent growth throughout the quarter, ending at $224K. WAUs showed a steady increase, with nearly 80K active users in the final week of 2020.
For more in-depth insights and detailed analytics on the performance of virtual fitness applications, Sensor Tower's comprehensive data platform is the go-to source.
